| E-Business - Individual Courses |
| E-Business
The University of Phoenix offers individual college level courses. Students can take these courses for additional credits needed to complete a degree program, professional development, or to meet professional continuing education requirements. Courses numbered 100 - 499 are undergraduate level courses. Courses numbered 500 - 599 are graduate level courses.
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| E-Business - Individual Courses |
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e-Business EBUS 400 - 3 credits
This course introduces the model for conducting business-to-business and business-to-consumer electronic transactions. Topics include the application of e-business strategic management, how to leverage technology to enhance business processes, the unique characteristics of e-marketing, and how the legal, ethical, and regulatory environments act as a filter for conducting e-business. |
e-Business Technologies EBUS 405 - 3 credits
This course examines the Internet and provides an integration of information technology subjects. Topics include the facilities, services, and trends of the Internet. The functions of information technology that support e-business are emphasized. |
e- Business Management I EBUS 410 - 3 credits
In today's global market, e-business can no longer be considered an independent phenomenon from the organization. Instead, e-business permeates all functional areas of the organization and must be considered in all aspects of managerial decision-making and problem solving. This course is the first of a two-part sequence that addresses the critical e-business considerations and emerging trends that general managers face in today's e-business-centric organizational environment. Students will be prepared with the skills and knowledge necessary to effectively integrate e-business tools, models, and best practices within various types of organizations. |
e-Business Management II EBUS 420 - 3 credits
In today's global market, e-business can no longer be considered an independent phenomenon from the organization. Instead, e-business permeates all functional areas of the organization and must be considered in all aspects of managerial decision-making and problem soling. This course is the second of a two-part sequence that addresses the critical e-business considerations and emerging trends that general managers face in today's e-business-centric organizational environment. Students will be prepared with the skills and knowledge necessary to effectively integrate e-business tools, models, and best practices within various types of organizations. |
e-Business Cases EBUS 430 - 3 credits
This course analyzes examples of both e-Business successes and failures in order to identify critical success and failure factors. The course uses material presented in other courses in the program and in the analyses. |
e-Business Operations EBUS 510 - 3 credits
This course integrates two models of e-business strategies and applications for new and existing business enterprises. Some of the key business processes discussed in this course include e-Business Process and Strategy, e-Business Application Architecture, Enterprise Resource Planning, e-Business Strategy and Design, and Selling and Supply Chain Management. Emphasis is placed on creating an e-business design for domestic or international business enterprise. |
e-Marketing Theory and Applications EBUS 520 - 3 credits
This course examines the theory and application of electronic marketing. In addition to looking at the new marketing mix, which applies the Internet to the traditional marketing functions of product, price, distribution, and promotion, students will gain experience in Web site evaluation and development and determine how different industries can use the tool of the Internet in creating new markets. |
e-Law and Risk Management EBUS 530 - 3 credits
This course examines the process of risk management in the multifaceted e-business context. Operational, financial, legal, strategic, and technical aspects of risk management are analyzed. Students will be exposed to emerging and global issues in e-commerce risk management. Each student will prepare a risk management assessment of an existing e-business. |
e-Strategy Formulation and Implementation EBUS 540 - 3 credits
This course develops the concept of strategy as applied to the dynamic e-business environment. Students will learn to formulate, implement, and evaluate global e-business solutions. This is the capstone course for the e-business curriculum and integrates strategy and policy formulation, e-business architecture, marketing strategy, and legal and ethical considerations. |
Creating the e-Business EBUS 550 - 3 credits
This is an integrative course and the capstone for the MBA/e-Business. The outcome is for students to design an e-business while drawing upon skills learned from the previous e-business specialty courses. Students will complete a design for all elements of an e-business, whether creating an original business as an e-business or converting an existing business. An integral part of the design will be a convincing argument for why the business will be financially successful. |
e-Business Strategy and Planning EBUS 570 - 3 credits
This course provides an in-depth survey of e-business strategies, concepts, and processes. Emphasis is placed on the analysis of an organization's existing e-business infrastructure and recommendations for improvement. Students will be exposed to e-business analysis, planning and cost benefit analysis processes in developing an e-business. |
e-Business Technology and Development EBUS 580 - 3 credits
This course examines the use of information systems technologies in the e-business. Infrastructural, developmental, and planning aspects will be reviewed. Emphasis is on adding the technology feasibility study and project plan to the e-business plan initiated in the first course. |